1. 教育･医療･行政などの機関、団体などを含む。
2. 国内外の社会、文化、自然環境の重視。
3. 一般消費者、取引先、関係する機関･個人、および地域住民を含む。
4. 組織の内外に向けて統合･調整されたリサーチ･製品･価格･プロモーション･流通、および顧客･環境関係などに係わる諸活動をいう。

1. It refers to integrated and coordinated activities of research, Product, price, promotion, distribution, customor relation, environmental activity, among others, which are directed toward both inside and outside of the organization.
2. Including instiutions and groups in the field of education, medicite, adoministration, and so on.
3. View paying respect for the society, culture, and natural environment.
4. Basing upon mutual understanding with users, clients, business ssociations, individuals, regional residents, employees, members, and all other parties concerned.