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Mr. Michio Torii, the former President of JMA, took the initiative in the foundation of the Asia Pacific Marketing Federation (APMF) in 1991, and served as the APMF’s first presidency for two consecutive terms until 1995. APMF's main goals are to promote international cooperation among Asian marketing institutions in the areas of growth and education and to exchange personnel, marketing technologies and information while fostering friendships among member organizations.
In 1994, under the leadership of the Marketing Institute of Singapore, APMF started Certified Professional Marketer (CPM) in Asia Pacific, the only program in Asia that certifies professional marketers with Asian perspectives and practical experience.

In 1996, JMA President Michio Torii was designated "APMF Honorary Founding President" for his dedication to the establishment and development of APMF.